Feb 26, 2022
Serreta Boson is the owner of Sarge’s Famous Pickles, a
company based in Little Rock, AR founded on faith and a lot of
hustle. Led by Serreta, she has taken a gourmet pickle recipe, a
gift from her father, and turned it into a full-time business. Now,
the word is out about how good her pickles really are. “I named the
business Sarge’s Famous Pickles to honor my father. He is a Vietnam
veteran, and all his buddies called him Sarge, so of course, the
name just stuck,” she says. “We are a company built on faith,
family, and community. Our faith is what holds us together and
allows us to move in excellence. We always use products from our
community and strive to represent our home state of Arkansas
well.”
Born in Benton, AR, the hustler ideology was embedded into her
mind at an early age. Along with her siblings, she was taught how
to make a business out of anything, from lemonade stands to
fireworks, all from the steps of their front porch. She could
probably sell you a pair of dirty socks; she states that she was
just that good. Serreta recalls when her family was the only ones
in her neighborhood that owned a VCR (video cassette recorder).
They would charge kids around the neighborhood to watch movies on
it; Fifty cents to watch a movie, plus twenty-five cents for drinks
and snacks. Those were early indications that entrepreneurship
would be a part of Serreta’s future.
Serreta’s journey has seen its share of ups and downs. Early
on in life, she was diagnosed with epilepsy, and by 2010 the
seizures associated with the disease started to worsen. Her doctors
found a tumor on her brain, but it wasn’t cancerous. “That was a
horrifying moment for me, but with the good news, I had to get out
of here. I had stuff to do, kids to raise, and not time to be
sick,” she says. Yet, by 2016 the seizures had become
uncontrollable, and she was required to have brain surgery to
alleviate the problem. Serreta was then told she could no longer
work because of the attacks. This was a significant setback for
someone raised to hustle, but Serreta still held onto her
faith.
Serreta’s father, Sylvester Boson, who is the original chef
behind these amazing pickles, told his daughter to come home for a
while. He would teach her how to make his famous pickles during her
stay. She always told him how he should make it a business, but he
never got around to it. Things would change once she got her hands
on his recipe. Once it was perfected, Serreta took the initiative
of turning her father’s delicious pickles into a business. By
December of 2018, Sarge’s Famous pickles came to life. By January
1st, 2019, everything skyrocketed for Serreta and Sarge’s Famous
Pickles.
This all happened in Nashville. She got her business license
and trademark and went straight to work. She went to every
barbeque, chicken, and fish restaurant, trying to sell her pickles.
There were a few no’s along the way, and she became a little
discouraged but still knew they were going to be a great success.
Things changed when she made a stop in a bookstore. There, the
owner tried one and became so amazed by her pickles that they
bought a case from her, right on the spot, and began selling them
in their store. That experience gave Serreta the fire she needed to
keep going.
Serreta’s main focus, other than making sure those pickles
stay delicious, is to work towards her goal of owning her very own
farm. “I want to watch pickles grow from a seed to the storehouse,”
she shares. As for the future of Sarge’s Famous Pickles, Serreta
didn’t want to share all her secrets but know this pickle lady has
some big things coming."
To learn more about Sarge's Famous Pickles, please visit their
website at www.sargespickles.com
You may also follow them on Facebook, Instagram, and TikTok,
by putting Sarge's Famous Pickles in your search box.
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