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Jan 17, 2021

April Alford is a passionate and driven leader who teaches, informs and empowers others to build generational wealth through homeownership. Every day, her goal is to help people take control of their destiny by setting them on a path towards financial security.
April serves her community as a Mortgage Loan Officer with Movement Mortgage in Raleigh, NC. There her focus is to assist consumers with obtaining a mortgage loan to purchase a home. She also educates consumers about the importance of budgeting and establishing credit worthiness. Her services offer programs with 100% financing, and down payment assistance or low down payment programs. She also regularly hosts Home Buyer seminars to help people prepare to purchase a home. Additionally, she uses the power of social media to give advice and weekly tips.
April started her finance career in 2000 as a teller for a large retail bank. In 2004, she moved to the United Kingdom and worked for a Consumer Finance company that provided personal loans to consumers. Upon her return to the United States in 2008, she resumed her career at the same retail bank, working her way up through the ranks in various positions until becoming a Mortgage Loan Officer in 2012. She hasn’t looked back since.
The driving force behind April is her love for empowering families with the ability to build generational wealth through homeownership. She shares that it excites her to help someone achieve the dream of purchasing a home. It also brings her great joy to show someone, who thought they couldn’t purchase a home, how it can in fact be done.  Seeing the smile on a client’s face when they receive the keys to their new home is a gratifying feeling that never gets old, April says.  It’s during these moments that reminds her what her purpose is.
Now in 2021, April is ready to help even more people become homeowners and more.  She plans to continue to share her knowledge and educate as many consumers as possible about the home buying process. She continues to offer her wealth building series that focuses on home ownership and other areas such as the importance of life insurance, wills, budgeting, credit, and real estate investments. This information is beneficial to everyone, but April has her eyes set on the minority communities specifically.  Her goal is to be a vessel that helps bridge the gap in minority homeownership.
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