Aug 1, 2020
There is no doubt the cosmetic and skincare
industries are both booming. With brands like Rodan Fields,
Proactive, and others targeting those with skin ailments, there are
many options to choose from.
For years, Kim Cross of Charlotte, NC searched for
mild products to help with her dry, itchy skin but consistently
came up short when reading the list of ingredients. She realized
how many irritating chemicals are used and set out to find
comparable natural substitutes that would deliver the same or
better results. As a former hairstylist, she was introduced to the
hair product Carol’s Daughter’ years ago and loved that it used
mainly natural ingredients that she could actually pronounce.
In 2006, Kim followed that example and began
researching essential oils and other liquids that she thought could
be beneficial. That led to experimenting, testing, and creating
with goat’s milk. She discovered that goat’s milk has fatty acids
which have healing properties and is less harsh than many other
She started mixing various ingredients with
different properties and fragrances and settled on a few things
even the men in her house swear by. “I have some girly smelling men
in my house and they love it!” Kim laughs. Since her start, she has
incorporated men’s products also.
The next year, she crafted body lotion, hand and
body wash, and soap, each from goat’s milk. Kim began selling her
new skincare line, called Zhi (pronounced ‘Chee’) Bath and Body, at
a women’s expo. Unfortunately, her sales were disappointingly low
but her sample supply had diminished. She knew she was on to
something but needed to continue working on it. Since then she has
created other products made from organic mango butter, shea butter,
cocoa butter and many other natural ingredients.
As the line grew, Kim continued to spend hours
seeking out the best and most natural products to ensure she was
delivering something she could be proud of. She knew that if it
didn’t work on her skin, it wouldn’t work on anyone else’s either.
In 2011, the entrepreneur was formally diagnosed with psoriasis, a
condition in which skin cells build up to form scales and itchy,
dry patches. Sometimes the patches are accompanied by blisters.
It’s similar to eczema but much more intense, painful, and
Her next step is to raise enough money to purchase barcodes that
allow her products to be sold in larger stores. She is also
customizing products for other companies to sell in their
establishments. The majority of her current sales are through her
website, word-of-mouth, and regular customers that buy in bulk to
give it to friends and family on special occasions.
Kim knows that expanding will take more time and it seems that
she’s up for the challenge. Her dedication is unwavering as she
sets out to heal one person at a time.
To learn more about Kim Cross and Zhi Bath and Body, please
follow them on Facebook, Instagram, Twitter, and Pintrest.
You may also visit their website at www.zhibathandbody.com
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